The feedback gathered from press, radio and club DJs can be used in a number of ways to help you increase sales when your music is released to the public. This article provides a number of ideas of how to use feedback effectively.
Emails
Sending emails to your database of fans is probably the easiest and most effective way of letting people know you have a new release out and that it is being supported by key tastemakers. These people are already interested in your music and have usually signed up with you to receive more information, so they are the most likely to take notice of new releases. By including reactions from DJs, radio shows and press in the email you are giving them another reason to check out the music. Always try to include sound clips and links to online stores in your email to make it as easy as possible for potential customers to hear and buy the music.
Distributors and Record/Download Stores
Pass on this information to your distributors and record/download stores if you deal with any directly. The feedback can be useful to them when trying to sell your music to their customers.
Label Website
Your record label’s website should be the most up to date place on the internet for people to find out information about the label and its releases. Information such as DJ reactions, radio plays and magazine reviews should be included to let people know there is support around the music. If you have your own online store then it should instantly help to generate sales. If not, then include links to other sites where people can buy the music.
Social Networking Sites
Myspace, Facebook and other social networking sites are often the first place fans will go to find out more about your label. If you keep your pages up to date with interesting information, details of new releases and the support they have received from DJs, radio and press then they are an ideal way of letting people know you have new music for sale. You should include links to online shops. Some digital stores, such as Beatport, allow you to place a branded shopping tool onto the page. Set up a Facebook group for your label and invite people to join it – again keeping it up to date is important so that people keep coming back for new information
Messageboards/Forums
Targeting the right forums can put you directly in front of your ideal customers. In a similar way to emails, include information such as DJ reactions, magazine reviews, radio plays, sound clips and other relevant information. Also include links to stores where customers can buy the music.
DJ Charts
DJ Charts are a great way of driving traffic directly to your music as they allow it to be placed alongside other music that readers may like. They can be placed in many places such as forums, Myspace pages, blogs, webzines and emails. Make sure to include links to download sites or vinyl stores wherever you can as this will take people directly to your music. Charts on record stores and especially download stores are also very popular and are proven to generate extra sales. Sites of particular note where charts work well are Stompy, Juno Download, Beatport and Traxsource. Contact the sites you sell your music on and submit charts to them. Where possible ask other DJs and producers to include your music in their charts.
Blogs
Blogs are more and more becoming a preferred source of information for fans. You can set up your own blog and keep it up to date with interesting information about the label or you can submit your release news to other blog sites who post up information about new releases.
Emails
Sending emails to your database of fans is probably the easiest and most effective way of letting people know you have a new release out and that it is being supported by key tastemakers. These people are already interested in your music and have usually signed up with you to receive more information, so they are the most likely to take notice of new releases. By including reactions from DJs, radio shows and press in the email you are giving them another reason to check out the music. Always try to include sound clips and links to online stores in your email to make it as easy as possible for potential customers to hear and buy the music.
Distributors and Record/Download Stores
Pass on this information to your distributors and record/download stores if you deal with any directly. The feedback can be useful to them when trying to sell your music to their customers.
Label Website
Your record label’s website should be the most up to date place on the internet for people to find out information about the label and its releases. Information such as DJ reactions, radio plays and magazine reviews should be included to let people know there is support around the music. If you have your own online store then it should instantly help to generate sales. If not, then include links to other sites where people can buy the music.
Social Networking Sites
Myspace, Facebook and other social networking sites are often the first place fans will go to find out more about your label. If you keep your pages up to date with interesting information, details of new releases and the support they have received from DJs, radio and press then they are an ideal way of letting people know you have new music for sale. You should include links to online shops. Some digital stores, such as Beatport, allow you to place a branded shopping tool onto the page. Set up a Facebook group for your label and invite people to join it – again keeping it up to date is important so that people keep coming back for new information
Messageboards/Forums
Targeting the right forums can put you directly in front of your ideal customers. In a similar way to emails, include information such as DJ reactions, magazine reviews, radio plays, sound clips and other relevant information. Also include links to stores where customers can buy the music.
DJ Charts
DJ Charts are a great way of driving traffic directly to your music as they allow it to be placed alongside other music that readers may like. They can be placed in many places such as forums, Myspace pages, blogs, webzines and emails. Make sure to include links to download sites or vinyl stores wherever you can as this will take people directly to your music. Charts on record stores and especially download stores are also very popular and are proven to generate extra sales. Sites of particular note where charts work well are Stompy, Juno Download, Beatport and Traxsource. Contact the sites you sell your music on and submit charts to them. Where possible ask other DJs and producers to include your music in their charts.
Blogs
Blogs are more and more becoming a preferred source of information for fans. You can set up your own blog and keep it up to date with interesting information about the label or you can submit your release news to other blog sites who post up information about new releases.
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1 comments:
please keep stuff publishing this stuff, really useful thanks
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